Pre-Sale ends July 10 · Minot International Airstream Rally
Dear fellow Airstreamer,
We learned last year in York that a pre-sale program is very beneficial to you, the customer, and to Two Pillow Honey.
As you can imagine, we were very busy last year at the rally. Much to our wonderful surprise… and being our first International rally, let's just say things were very busy… really busy.
This year for Minot, we anticipate being busy again, and we'll be opening a pre-sale program to make sure we have enough supply of product and can manage the flow of wonderful customers much better.
We're adding staff, we now have a larger booth to accommodate our mattresses and some surprise other Airstream bedroom products, and we're pre-selling our Trestles© and mattresses right now.
What's In It For Me?
A marketing acronym I've taught for years is W.I.I.F.M — What's In It For Me? You need to address the benefit for the customer very clearly, so I want to be clear about what's in our offer to you.
As you probably know, we generally don't like to add discounts on our premium products. Our products are premium and are designed to solve problems for customers, so regular discounts only cheapen the product and the brand.
But… we can add premiums and other offers to reward our loyal customers for engaging with Two Pillow Honey. This strategy lets you get some benefit for ordering early, and it helps us serve the wonderful Airstream community better.
So, as my son used to say when he called us from college when something wasn't just right…
Here's the Deal
Two Pre-Sale Programs
We'll have two pre-sale programs for you this year: a Trestle© opportunity and a Two Pillow Honey Mattress opportunity. Reserve one, or both.
First 25 Buyers
The Trestle©
As many of you already know, our Gen 3 Trestle© has been very well received. If you're looking to add a Twin Bed Trestle© to your trailer, this year we're offering pre-sales now through July 10th.
- For the first 25 Trestle© purchases, we'll install the Trestle© for you at Minot. When you purchase between now and July 10th, we'll reach out and get you on the installation calendar.
- This is very important, because we only have so many installs we can do in the week. Once the calendar is booked, it's booked.
- Yes, we do now have a Gen 3 Classic version for you as well!
We already have 5 appointments booked for the rally
Every purchase is entered to win
For every purchase, you'll be automatically entered into our drawing for a Blu Tech water filter valued at \$500. If you don't want the filter, we'll give you \$250 in cash instead.
We'll also give you a Two Pillow Honey T-shirt as a thank-you. We're still working on the design, or I'd have added a picture here…
First 20 Buyers
Premium Tailored & Custom Mattress
Like our Gen 3 Trestle©, our Tailored and Custom mattresses have been very well received. And yes, we do make Custom Classic mattresses if you're wondering. If you're looking to add a Two Pillow Honey mattress to your trailer, this year we're offering pre-sales now through July 10th.
- For the first 20 mattress purchases, we'll install the mattress for you at Minot and remove your old mattresses at the event — for no charge. This is typically a \$75 to \$100 charge.
- When you purchase between now and July 10th, we'll reach out and get you on the installation calendar.
- This is very important, because we only have so many installs we can do in the week. Once the calendar is booked, it's booked.
We already have 3 appointments booked for the rally
Every purchase is entered to win
For every purchase, you'll be automatically entered into our drawing for a Blu Tech water filter valued at \$500. If you don't want the filter, we'll give you \$250 in cash instead. This is a separate raffle from the Trestle© offer — if you purchase both, we'll enter you in both raffles.
We'll also give you a Two Pillow Honey T-shirt as a thank-you. We're still working on the design, or I'd have added a picture here…
You might be asking…
It's Easy
How Do I Complete a Pre-Sale?
That's easy. Pick the product(s) you'd like, and we'll be in touch for your mattress consultation with our mattress whisperer — then get you on the calendar for Trestle© and/or mattress installation ASAP.
1
Pick Your Product
Choose your Trestle©, your mattress, or both, below.
2
We Reach Out
Our mattress whisperer connects with you for a quick consultation.
3
Get on the Calendar
We book your Trestle© and/or mattress install at Minot — ASAP.
